We’re lucky at the University of Notre Dame. We know most of our intended audience will eventually come to our sites. We have a captive audience of Irish fans, students, faculty, Notre Dame alum wannabes, and peer institutions. And then again, we’re not so lucky. We don’t always have professional writers to craft our web pages. We […]
Tag Archive 'call to action'
I preach content made for the audience: context is vital. It bears repeating. The Beloit College Mindset List came out this week. Typically, this just makes me feel old. But then, I felt old when I was 18 and mentioned Albert Schweitzer in a college speech class and was told that I should have explained […]
How hard can it be to put up a good About page on a website? And it is that important? According to website optimizer John Hyde, it is important in order to build good relationships with users. In this blog, I’ve reviewed Hyde’s recommendations as they relate to a few Notre Dame sites.
We tell clients they need an elevator pitch for their home page, and often they look at us like we’re from another world. Why an elevator pitch? We’re an academic institution; we’re not selling anything!
Ah, but I disagree.