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Category Archive for 'keywords'

Listen with webreader

You started a blog because everything you read says you need one. Now what?

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Listen with webreader

We’re lucky at the University of Notre Dame. We know most of our intended audience will eventually come to our sites. We have a captive audience of Irish fans, students, faculty, Notre Dame alum wannabes, and peer institutions. And then again, we’re not so lucky. We don’t always have professional writers to craft our web pages. We […]

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Listen with webreader

When my children were small, the Where’s Waldo? books were popular. They loved to try to find Waldo among all the colors and shapes on the pages. But visitors to your website are most likely not looking for Waldo; they’re looking for specific information. So why do we make them search in the name of beauty?

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Listen with webreader

Choosing a URL for a new site seems easy; until you try to do it. SEO, length, simplicity, ambiguity, spelling, and politics all enter into the decision. Here are some notes on things to consider when choosing a good URL.

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Listen with webreader

I recently studied a number of blogs and sites talking about placement and design of search boxes and buttons. While there is very little data on why decisions were good or bad, there are plenty of opinions as to what makes a good button/box and placement good or bad. Search Box Location The one point […]

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Listen with webreader

I preach content made for the audience: context is vital. It bears repeating. The Beloit College Mindset List came out this week. Typically, this just makes me feel old. But then, I felt old when I was 18 and mentioned Albert Schweitzer in a college speech class and was told that I should have explained […]

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Listen with webreader

Blogging is the only addiction that won’t make you fat, drunk or stoned. But it might make you so hungry for instant gratification that your books get shorter. —Erica Jong, novelist, HuffPost blogger Introduction (skip this if you want) What is a blog? The truncated version of Web log, the term blog refers to any […]

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