Do you want to increase the time visitors spend on your site? Pageviews? Conversions? Do you want to make sure your visitors find what they want and take the actions you want them to take? Then “Keep your visitors happy.” If you’ve taken Conductor training from me, it’s likely that you’ve heard that mantra more […]
Category Archive for 'call to action'
You started a blog because everything you read says you need one. Now what?
I have a small business on the side and have learned that my business website requires more of me than I can currently provide. The three main requirements I’ve not yet been able to meet are time, money, and an outsider’s view. That, my friends, is a problem common to nearly all website owners, and here’s why.
I preach content made for the audience: context is vital. It bears repeating. The Beloit College Mindset List came out this week. Typically, this just makes me feel old. But then, I felt old when I was 18 and mentioned Albert Schweitzer in a college speech class and was told that I should have explained […]
How hard can it be to put up a good About page on a website? And it is that important? According to website optimizer John Hyde, it is important in order to build good relationships with users. In this blog, I’ve reviewed Hyde’s recommendations as they relate to a few Notre Dame sites.