Do you want to increase the time visitors spend on your site? Pageviews? Conversions? Do you want to make sure your visitors find what they want and take the actions you want them to take? Then “Keep your visitors happy.” If you’ve taken Conductor training from me, it’s likely that you’ve heard that mantra more […]
Category Archive for 'Web Writing'
So many times I see sites with FAQ pages. And so many times they are poorly done. I’ve ranted and raved about them in the past, but never so wonderfully as Gerry McGovern in his blog post, FAQS are the Dinosaurs of Web Navigation. Please, do yourself a favor and check it out. But for […]
You started a blog because everything you read says you need one. Now what?
I just updated the Conductor User Guide to include instructions on adding subpages using the options that Conductor now offers. When in the pages view, Adding Subpages Find the page under which you want to add subpage your redirect page and hover over it until Add Subpages appears to the right of the name. Click […]
FAQs (Frequently Asked Questions) are on nearly every website you go to these days. Are they good? Or are they bad? While I’ve long argued that FAQ pages are overused, I am open to finding out I may be wrong. Here’s what I discovered in a recent review of others’ views on the matter: Why […]
We get it. You’re busy; you don’t have all day to work on your website, and you probably don’t want to. To make the time you are working on your site a little more pleasant, we’ve put together some tips that just might make it better. Keeping Text Together Getting Rid of Unwanted Fonts Finding […]
In teaching our University’s CMS, and in working with clients on their site, I’ve seen a number of myths about websites that need to be cleared up. Of course, these aren’t the only myths out there. You can always get on Google or Bing and find plenty more. But humor me for a minute, and […]
We’re lucky at the University of Notre Dame. We know most of our intended audience will eventually come to our sites. We have a captive audience of Irish fans, students, faculty, Notre Dame alum wannabes, and peer institutions. And then again, we’re not so lucky. We don’t always have professional writers to craft our web pages. We […]
If you’ve been in my Conductor class, you’ve heard me rant about headings. I encourage the ample use of headings and bulleted lists, but here’s a little background on why and how best to use them. 1. Heading order is important. Headings can help visitors to your site quickly scan your page to see if what […]
When I teach Conductor, the content management system used at the University of Notre Dame, one of the fun things to teach folks is the use of anchor links. For the uninitiated, anchor links take you from one part of a page to another, or from one part of a page to a specific part […]