Although this blog doesn’t deal with Web projects in particular, it concerns a lesson anyone who works on a team has learned or will learn one way or another. I’m taking an online class in technical writing that requires me to coordinate my work with two other people in a different time zone. Coordination has […]
Category Archive for 'AgencyND'
Blogging is the only addiction that won’t make you fat, drunk or stoned. But it might make you so hungry for instant gratification that your books get shorter. —Erica Jong, novelist, HuffPost blogger Introduction (skip this if you want) What is a blog? The truncated version of Web log, the term blog refers to any […]
We strongly recommend that you develop a written style guide for your website content for several reasons: The act of creating a guide will mean that you will be making choices rather than “winging it” as your site grows The guide will provide one source for answers to style questions and help to ensure consistency […]
I’m in the process of writing a book for our clients setting forth some of the do’s and don’ts of Web writing. It’s here for downloading as a pdf. A Guide to Writing for Your Website In the process of writing the book (under 25 pages, so “real” writers don’t have to worry), I realized […]
I’m always in the market for free tools to help me in my work, and I’ve fallen in love with Evernote (software for taking notes) for several reasons: I can take notes in a meeting and actually read most of them later on (I have horrible handwriting) I can immediately sync my notes between my […]
I found a site today that had this statement across the page: I’m glad your website has spelling mistakes. It confirms my initial thoughts that you are an idiot. Now, while I can’t say I approve of the language used throughout the other pages of his site, the author has a valid point. Why shouldn’t […]
When you find someone who interests you more than usual, you will often go out of your way to try to impress that person: dress up a bit; maybe get a haircut; shower regularly (thank you!); and work really, really hard at being polite, sensitive, and interesting. You may even pretend you’re someone you’re not […]
We tell clients they need an elevator pitch for their home page, and often they look at us like we’re from another world. Why an elevator pitch? We’re an academic institution; we’re not selling anything!
Ah, but I disagree.
I’ve been working at home all day for two reasons: (1) I didn’t have any meetings, so this was a good excuse to go back to bed for an hour after my 5 a.m. trip to the Y; and (2) I needed to record (and re-record) a presentation on Web writing. It’s so much easier to do when only the dog and cat are around to hear me make all my mistakes.
Why am I, an information architect, giving advice about writing for the Web?
Planning your website strategy can help smooth the path of your IA and wireframe because you’ll decide ahead of time WHY you’re doing what you’re doing.