Email Marketing 101

Email is one of the most effective marketing channels you have at your disposal. But are you good at it? In a talk today, I explained how to be a smart email marketer, what makes an effective email, and best practices for email campaigns. Plus, we looked at some of the email tools we have available, including Campaign Monitor and the Listserv.

Interestingly, many of the questions focused on the legality of sending emails and how the CAN-SPAM Act relates to our internal communications.

The presentation handout (PDF) includes tips, a few URLs, and contact information.

Building a Better ND.edu

Today we welcome a guest post by Julie Flory, Director of Public Relations.

Great news on the Web front – the Notre Dame home page is about to get an upgrade in order to improve usability and create new opportunities for showcasing content. We want to keep our campus communicators in the loop as we work toward a not-entirely-new (but definitely improved) ND.edu, so be sure to keep an eye on the AgencyND blog for updates.

ND.edu Phase 1: a glimpseHere in OPAC, our team has put together a yearlong, multi-phase plan to gradually incorporate into the site a number of tweaks – some small and some a bit more noticeable – but all designed to create a better user experience. After analyzing the site and considering feedback and data from the past three years, we have come up with a plan that addresses all aspects of the home page – from the global navigation to the footer and just about everything in between.

Updates will be implemented gradually over the next several months, with a goal of having all phases complete in time for the start of the 2011-12 academic year. The first visible change will be seen this month when we address the area beneath the carousel (known to some as “below the fold”) to build a more dynamic content area that will improve a number of existing features and add two new “Spotlight” sections that will highlight Notre Dame people, places and programs.

Up next will be the large top feature section known as the carousel. We are exploring a number of options for the evolution of this section and are working toward a faster, more efficient and user-friendly visitor experience with a design that incorporates the latest technology for Web content delivery. Our hope is to launch this updated section in January.

We will keep you posted on our progress and, of course, we’d love to hear from you with your feedback or suggestions. We know it’s not our site; it’s Notre Dame’s – and all of yours – and we look forward to partnering with you on this journey.

Regards,

Julie Flory, Jane Below, Chas Grundy & Don Schindler
OPAC ND.edu Leadership Team

Food Services Now Available on m.ND.edu

Food Services IconOne of the most requested features to come through our feedback form has been the ability to view dining hall menus. So over the past month we worked with one of the developers from Food Services to do just that. The new Food section provides the ability to view the current and next day menus for both North and South dining halls. For your convenience, we’re also including a link to a site where you can check your NDFS account balance.

As always, if you have any suggestions, issues or feedback, please let us know.

m.ND.edu Homescreen Changes for Webkit Devices

If you visit m.ND.edu on a webkit based mobile device (iPhone, iPod Touch, Android) you may have noticed a new icon in the upper right of the home-screen. This icon allows you to switch between the original list view, and a new icon view. Functionally they are no different. And in case you didn’t know, there is also an icon in the footer on the home-screen that allows you to enable/disable and re-order the icons.

We also spent a little time reworking the overall interface of the site. While doing so, we added hi-res images to support the iPhone 4′s Retina Display (as well as all the other forthcoming high density displays).

As always, if you run into a bug, or simply have suggestions, please visit the “Feedback” section.

m.nd.edu Homescreen Comparision

Notes from DDM SEO presentation

Last Wednesday, AgencyND hosted a Campus Communicators seminar featuring DDM, a marketing communications agency from Grand Rapids, MI. They spoke about search engine optimization, or SEO. Here are my brief notes from their talk.

  • Google Instant Search is a game changer – searching for “God” returns “Go Daddy”
  • When Google changes one little thing, a lot of things change in a big way
  • But the core SEO basics still stand
  • Caffeine” was released in May – things get indexed faster
  • Continue optimizing because things keep changing and competition is getting fiercer
  • If Videos, News, Blogs, etc. are all being presented in addition to web pages, which one is the #1 spot?
  • Once you get to page one, own it – have videos, news articles, etc.
  • Yahoo! is outsourcing to Bing – soon down to 2 engines and their differences
  • How will you optimize for Bing?
  • Bing is a “better” algorithm, but is providing poorer results – for now, at least
  • As Bing is used, it will learn and get better
  • People are spending more time on Facebook than all of Google’s properties
  • YouTube is the second largest search engine – only behind Google
  • How Twitter search operates is different – it’s not about results, it’s about consuming content
  • Twitter search is limited to a recent date range, not all results
  • Don’t optimize for Facebook results – optimize Facebook for Google results
  • Keyword tool helps you find what users are searching for, rather than what you think they’re searching for
  • Build incoming links – where they matter (important sites, not just anywhere)

3 Key Takeaways

  • Select the right keywords – use research, not a hunch
  • Optimize content – write content toward the keywords
  • Get links from appropriate pages using appropriate keywords

Resources

Rank Tracker (monitor keywords and placements)
http://www.link-assistant.com/rank-tracker/

Google Keyword Tool
https://adwords.google.com/select/KeywordToolExternal

Recommended Book: Web Analytics – An Hour a Day
http://www.webanalyticshour.com/

Occam’s Razor – Analytics Blog
http://www.kaushik.net/avinash/

Combating spam

Last week, we updated a little application responsible for capturing form submissions. One of the growing problems was spam; Overtime the application was less able to determine what was spam. As noted below:

In the week prior to the update:

  • Approved: 703
  • Denied: 8
  • 1.15% marked as spam

One year ago:

  • Approved: 1738
  • Denied: 188
  • 9.76% marked as spam

All submissions before last week:

  • Approved: 65540
  • Denied: 8955
  • 12.02% marked as spam

To help combat this, we turned to Akismet, an external service that is passionate about eradicating spam. This adjustment allows our application to focus on its primary purpose: capturing and reporting form submissions.

In the last week:

  • Approved: 481
  • Denied: 674
  • 41.65% marked as spam

A dramatic change, but one that we are hoping has had a positive impact on those who are responsible for reviewing the form submissions.

ND.edu Popular Sites Upgrade

One of the most popular features of ND.edu is the drop-down Popular Sites tool, allowing quick access to the top Notre Dame web destinations from the top of the page. Though InsideND is the official portal for internal University constituents, ND.edu is still the main launching pad for many students, staff, and faculty.

The new Popular Sites tool allows users to customize their own Popular Sites bar with the sites they most frequently visit. The set of choices has expanded from eight to over 20 options. The new feature also allows users to keep the drop-down open. This functionality requires cookies to save the user settings, and will be reset if cookies are cleared or a user changes browsers or computers.

ND.edu Popular Sites

One year into it

“Try and leave this world a little better than you found it.” — Robert Baden-Powell

I started at Notre Dame almost one year ago (May 18th, 2009). I came from a small company of 10 or so employees.  Over the past 4 years, I have been part of a developer community that had its origins in the very office I now occupy.  This regional developer community provided an excellent forum for discussing the projects each of us were working on.  It was during the early days of these meetings when AgencyND’s Conductor CMS took form.  Conductor’s purpose was to help the then WebGroup take a good chunk of the tedium out of making websites; Ultimately, the WebGroup needed to produce more and more sites for different entities of the university.

And as with anything made by the hands of humankind, Conductor has needed attention to keep it operating smoothly.  This attention has come in many forms: keeping the underlying framework up to date, improving the existing functionality, and adding completely new functionality (just to name a few).  And with these updates comes a better discovery of what Conductor actually is.

To wax philosophical for a bit, I’ll say that even now we are discovering what Conductor actually is, and we will continually be in the process of discovery. It isn’t that we don’t have a plan and a direction for Conductor, but we are working at bringing an idea, lets call it the Platonic Form, to fruition.  So we bring our mental tools to this archaeological thought delve, and work to exhume the real Conductor.  We chisel and brush away the debris, working deliberately to advance the usefulness, usability and value of Conductor, as well as advance the usefulness, usability and value of the websites generated in Conductor.

I inherited and assumed responsibility for the development and maintenance of Conductor.  Within its code there are three types of ideas ideas fully realized, other ideas waiting to come out, and still others that are frayed from the inevitable drift that occurs when a software product matures.  As steward of this product, I do my best to make sure that what is being added to Conductor improves its overall health. This may mean adding a new feature that has been requested by our ever growing user base; Or it may mean dutifully updating the underlying framework to fix any performance or security issues; Sometimes this means repairing a cracked or broken window.

So I do the best I can and each day try to leave the software a little better than the day before.

Your Email Stats Junkie

A few weeks ago, we sent an email blast to a group of prospective students. Some of the stats caught my attention and I couldn’t help but dig deeper:

The top email clients? Yahoo! (24%), Outlook (10%), and iPhone (10%). Gmail was less than 1% of the clients.

However, Gmail users represented more than any other mail provider with 20% of the recipients. And 37% of the Gmail users opened the emails, so clearly a goodly number of Gmail users are likely to use an email client rather than the web interface. Given the high incidence of Outlook, iPhone, and Apple Mail I suspect that some of these folks have Gmail. Also, Gmail doesn’t display images by default so it’s hard to consider the totals as accurate.

100% of Yahoo! and Hotmail users, on the other hand, opened the email via the web interfaces. While these offer POP email access (so you can use a third-party email client) I’ll keep my speculations to myself as to why these users are less likely to do so.

So who’s most likely to click links in their email? Gmail (12%), AOL (10%), and Hotmail (10%) users. Does this seem odd to anyone else?

Open and Clickthrough Rates by Email Service Provider

n=3829, age range is 17-19 years old (or possibly their parents)

Email Provider Total % # Opened % Opened % Opened (of total) # Clicked % Clicked (of total) % Clicked (of opens)
Gmail 765 20% 285 37.25% 14.53% 33 4.31% 11.58%
AOL 426 11% 195 45.77% 9.94% 20 4.69% 10.26%
Yahoo 703 18% 479 68.14% 24.41% 22 3.13% 4.59%
Hotmail 368 10% 158 42.93% 8.05% 16 4.35% 10.13%
Comcast 272 7% 188 69.12% 9.58% 8 2.94% 4.26%
Other 1,295 34% 657 50.73% 33.49% 51 3.94% 7.76%
  3,829 100% 1,962 51.24% 100.00% 150 3.92% 7.65%

Recent Launches: Footsteps Campaign and ND Twitter Directory

Footsteps Campaign

Footsteps Campaign

Built for the Holy Cross CSC Footsteps Campaign, this website uses a WordPress Template.

Much has been accomplished by the Congregation of Holy Cross since its founding in 1837. But the achievements of the past 170 years pale incomparison with what can be done and what needs to be done. More priests are needed to follow in the footsteps of the great band of men who preceded them. More resources – human, spiritual and financial – must be secured to support and sustain the efforts of the Congregation.

Visit Footsteps Campaign

Twitter@ND

“Your source for official University of Notre Dame Twitter accounts.”

With over 100 million registered users, it can be difficult to determine which Twitter accounts are official ND accounts. To solve this problem, we’ve put together a list of accounts that you can count on to keep you up-to-date on all the happenings at Notre Dame.

Visit Twitter@ND